Dear Consumer--here are a few things to keep in mind the next time you see an advertisement!

A consumer is specifically referred to any individual who purchases items for their household. In other words a consumer is someone who uses money to buy something they need. In statistics, the term consumer is often used to determine those who are spending their money on products. Many marketing campaigns by firms are consumer-oriented so that what the person likes will be advertised.

An advertisement is a great tool for firms to sell their products and get consumers to buy their products. Nowadays a consumer is likely to make purchases with credit cards than with cash. With this increased credit card usage, firms try to advertise to consumers with a high credit score to open a new application.